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Publishing management for citizenship education

Publishing management uses project management methods. CCE’s founders used project management, and their formula publishing, in publishing significant titles in support of Pacific Islands development objectives.  These methods are evident amongst the 600 guides, books, magazines, leaflets, pamphlets, radio programmes, films, videos, dvds, cds and websites they released since the mid 1960s. Asia Pacific Economic News (APEN), which inherited and developed publishing assets now being applied by CCE, was exposed to the publishing management capability of other publishers, businesses, universities, governments and international organisations.

Project management tools, such as the gantt chart used by engineers, as illustrated through this link|dc&plc=&gclid=CNWanb6dwLwCFU7IpAod73IA2w, helps the art and science of publishing.  Asia Pacific Research Unit, an APEN division, used formula publishing in 1982, when under contract to the UNDP. APRU published and compiled the South Pacific Bureau for Economic Co-operation Trade and Investment Guide to Cook Islands, Fiji, Kiribati, Nauru, Niue, Papua New Guinea, Solomon Islands, Tonga, Tuvalu, Vanuatu, Western Samoa.(SPEC (now Pacific Islands Forum Secretariat) series). The Tonga Guide in the SPEC series included Country Profile, Administration, Economy, Plan and Objectives, Trade and Investment, Commerce, Labour, Infrastructure, Statistics, Map of Tonga – and the other countries covered were treated with the same formula publishing.

The UNDP said in 1982 of the SPEC Series “… the South Pacific Bureau for Economic Cooperation, in its role as the secretariat of the South Pacific Forum, being fully aware of the wishes of the Island nations of the South Pacific to strengthen their economic independence to complement political independence and the need to attract development capital and technology on their own terms, to make possible the implementation of their development plans…” when it contracted with the Asia Pacific Research Unit to publish and compile the Trade and Investment Guides on behalf” of SPEC.

The SPEC Series, introduced by the then SPEC Director Mahe Uliuli Tupouniua, and published in association with the University of the South Pacific was to “assist the flow of trade, investment, technology and people, thus complementing the efforts of the Forum Island countries to achieve their development objectives.”

The seven post New Zealand general election editions of the DecisonMaker Guides to Parliament and Government, begun in 1990, reflect the project management and the formula publishing built by copyright owner APEN. The 2013 support by the Commonwealth Foundation to CCE for the PICE Programme included knowledge sharing during CHOGM on the log frame technique. The outcomes, outputs, indicators, monitoring and assessment and allied tools can further assist publishing management.

A project management technique used in CCE and related publishing management is to align with others, particularly those with strategies and programmes supporting development objectives. This alignment is evident throughout DecisionMaker, including in its 2003 statement of “Our publishing goals”.  The goals are from the recommendations of the former New Zealand Speakers’ 1998 Report Restoring public confidence in Parliament.

“The goals are:

  • The media should see themselves as major participants in maintaining  the relevance of Parliament for the people
  • Civics education should be introduced into the school curriculum
  • The public must take responsibility for participation in our Parliamentary system.”

The Tongan Society and Culture syllabus, class 1- class 8, is an outcomes based approach, consistent with publishing management methods.   The syllabus includes the teaching, learning and assessment cycle. The social organisation strand for Tonga class eight, as summarised in the introduction to the syllabus in this account of methodology for developing citizenship, could be developed, as per this syllabus. DecisionMaker had drawn from similarly structured New Zealand social science syllabi, as well as Speakers’ political will, to support its publishing management method.

The Tonga Guide to Local Government, in using the social organisation class eight and other elements can achieve more that the objectives advanced by its champion, Minister of Local Government, Lord Vaea. The publishing project can also advance the objective of Minister of Education, Dr ‘Ana Taufe’ulungaki, as set out in the syllabus. The senior officials in both ministries can seek to manage their publishing cooperation, and reflect it in the publication proposal for which this is a contribution.

The publishing management of the Tonga Guide (TGLG) will have other personnel for coordinating the publication (s), and to establish other part time roles and personell.

There are other processes to be established and role players to be appointed, summarised in the publishing status boxes in DecisionMaker editions. These include the publisher, his associates, editors, editorial advisers, educational advisers, and the range of production roles. Tongan language editions will have need of other specialised personnel, able to operate in Tonga, its language and culture, as well as with external advisers and suppliers.

The TGLG project’s publishing management could benefit from specialised support for part time writers – there were part writers involved in the drafting of the Tonga Society and Culture syllabus, and support from the New Zealand aid programme. Victoria University of Wellington School of Government is available to contribute to a mid 2014 Nuku’alofa writers workshop to assist in assembling content, and to use e-seminars to further assist publishing projects.

In summary, publishing management for these and other projects, can be made effective by considering segments emphasised in this methodology, and extending the experience of advisers –

  • curriculum
  • content
  • media format
  • publishing management
  • dissemination
  • finance.

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